The 2018 Japanese Beauty Trends

Give way K-beauty, because J-beauty is making a come back!

K-beauty have been in the spotlight since forever. They show no signs of slowing down with their non-stop original beauty trends – thanks to their wide fandom of K-pop and K-drama, their beauty market stays at the top. Well, you might have forgotten, but Japan is known as one of the first to establish a beauty capital in the world. And now, they are very determined to take their spot in the beauty market as they are now ready to take their beauty innovativeness to a whole new level. Give way K-beauty, because J-beauty is making a comeback!

Traditional Japanese Beauty Products

Shiseido, a popular luxury beauty brand around the world launched a new skincare line, Waso. This skin care line is inspired by the holistic and natural Japanese food tradition of Washoku. Its ingredients are all natural such as carrot, loquat, honey, tofu, and while jelly mushrooms to help balance and build young resistance to stressors. It is also suitable for all skin types, including sensitive skin. It hydrates, target oiliness and visible pores and make imperfections less visible. The Waso line also has Fresh Jelly Lotion and Soft + Cushy Polisher that no Korean brands have in stores.

 

“Clean” Look

While the natural look focuses on a more natural looking makeup, the “clean look, ” however, focuses on making the skin look cleaner with and without makeup. The clean look basically means that the products you are using are free from harmful ingredients. Look at the photo above, in Japan, that is considered as natural look, yet with a clean look, it focuses more on skincare than makeup. The best skincare products to achieve the look is the Waso line of Shiseido, DHC, and Hada Labo.

The New Approach to Cleansing

Step down micellar cleansing water, because Japan have a new approach to cleansing! DHC, a skincare line from Tokyo, has been in the beauty industry since 1980s. They introduced their new cleansing product DHC Face Wash Powder. Yes, you read that right, this cleanser is in powder form! It’s eco-approved and very fun to use as all you need to do is mix a small amount of powder with warm water and it will transform into a creamy foam to cleanse your face. Another product that stands out is SUQQO Reset Cleansing Emulsion. This cleanser is infused with emulsion properties to keep the skin from being dry from cleansing. This emulsion cleanser removes all traces of makeups and impurities without harming the natural pH and leaving the skin smooth and well-moisturized.

Collagen on Face

Collagen has been very a very popular skin care key ingredient. Not only that it maintains the youthfulness of the skin, it also provides a softer and smoother skin like a dream. While there are many collagen supplements available in the market nowadays, applying it directly on to the skin is still the best way to absorb its benefits. Take a look at the Chojyu Collagen Source Ball, it is a skin care product that packs three months worth of collagen in one pack. It has highly concentrated collagen, easy application, and is perfect for any lazy girl out there.

 

Less Damaged Colored Hair

In Japan, both men and women like to express their creativeness through their hair colors. That is why most Japanese regularly change the color of their hair. And while changing hair colors are fun, it severely damages the hair. It is always best to ask hair stylist if they have chemicals that are less damaging to the hair. Reviver Stater and Finisher are the best duo for less damage hair. They can lessen the damage for up to 95%! That’s like almost without a damage even after bleaching the hair. So, in your next visit in salons, better ask them if they use this duo. We, at Kiyosa Japanese Total Beauty offer this for an additional Php1,000 only. What a steal, right?

The Foot Peel

If you think that this is going anywhere, then you’re definitely missing out. Every now and then, people are looking for the product to give their feet an extra TLC. There are plenty of foot peeling masks available in the market nowadays, but the Japanese brand, Baby Foot has been clearly in the spotlight ever since they proved how effective their foot peeling mask is. Your feet will become smoother, softer, and will feel like a baby’s skin. With this, you can always show off your feet and wear your favorite pair of sandals.

 

What do you think of these Japanese Beauty Trends? You think you will be following on of these?